Gianfranco Bortolotti (Media Records, Founder, Italy) has finished his panel titled – ‘three decades of dance – how Gianfranco Bortolotti Shaped Italian dance music’.

Interviewed by Nick DeCosemo (Mixmag, Global Editorial Director, USA), Gianfranco provided the conference with a detailed account of his 30 years in dance music, the challenges of launching Media Records along with the boom of Italo-Disco and Italo-House.

Key Quotes:

– “I was good at selling the records. If my friend makes a bad record I could still sell it in 2 days.”

– On digital marketing: “Back in the day, we were working with the tele-communication.”

– “I was very attracted by the technology. Back then, fax was a new way to communicate.”

– On Media Records: “Our vision has always been the sound of the future.”

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